This class was created by Brainscape user reese cerkownyk. Visit their profile to learn more about the creator.

Decks in this class (18)

Ch 1 - Overview of Marketing
No deck description has yet been added by the author.
28  cards
Ch 2 - Developing Marketing Strategies and a Marketing Plan
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30  cards
CH 3 - Analyzing the Marketing Environment
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21  cards
Chapter 4 - Consumer Behaviour
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50  cards
Chapter 6 - Segmentation, Targeting, and Positioning
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34  cards
Chapter 7 - Marketing Research
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37  cards
Chapter 8 - Developing New Products
No deck description has yet been added by the author.
46  cards
Chapter 9 - Product, Branding, and Packing Decisions
No deck description has yet been added by the author.
53  cards
Chapter 10 - Services: The Intangible Product
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39  cards
Chapter 11 - Pricing Concepts and Strategies: Establishing Value
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74  cards
Chapter 12: Distribution Channels
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48  cards
Chapter 13 - Retailing and Omnichannel Marketing
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42  cards
Chapter 14 – Integrated Marketing Communications
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65  cards
Appendix 14A: Digital Marketing: Online, Social, & Influencer Marketing
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12  cards
Chapter 15 - Advertising, Sales Promotions, and Personal Selling
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45  cards
Chapter 16: Global Marketing
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38  cards
Chapter 17 - Ethics and Socially Responsible Marketing
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21  cards
Chapter 5 - Business-to-Business Marketing
No deck description has yet been added by the author.
35  cards

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bu325 final

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