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Unknown Unknown
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Decks in this class (63)
targeting and segmenting the market
How can markets be sorted,
What is each segment made up of,
What does it mean by targeting
15
cards
demographic and geographic segments
What does segmenting a market by ...,
What does geographic segmentation...,
Demographics age
15
cards
psychographic and behavioural segments
Psychographic segmentation,
Behavioural segmentation,
What are the 6 ways consumers can...
15
cards
targeting markets
What does an enterprise decide on...,
What is a b2b market,
B2b what may the goods be to sell...
25
cards
the marketing mix: product & product portfolios
What is the purpose of most enter...,
What is the marketing mix,
What are the 4 p s
12
cards
product: product life cycle
What does it mean if every produc...,
What can a product life cycle be,
What does it mean if products are...
20
cards
product: usp and branding
Why must an enterprise decide wha...,
What is a usp,
What does the usp sets
22
cards
price: pricing strategies
What is a pricing strategy,
Why are there 5 main strategies,
Penetration pricing what is it
23
cards
place: distribution channels
What is the aim of distribution,
What can distribution channels in...,
What is a direct distribution
19
cards
promotion: the promotional mix
How can enterprises attract custo...,
What is the promotional mix,
What is promotion
12
cards
promotion: advertising message and medium
What is advertising based on,
What is the message,
What is the medium
15
cards
promotion: advertising methods
Where does a moving image appear 4,
Benefits what does using a moving...,
Benefits why can moving images be...
18
cards
promotion: public relations
What can a poor reputation lead to,
What is an essential aspect of su...,
What does it mean if an enterpris...
28
cards
promotion: social media marketing
What is social media marketing th...,
What does social media marketing ...,
How can social media marketing be...
18
cards
promotion: personal selling
What is personal selling,
What may large enterprises employ,
What is face to face
28
cards
promotion: direct marketing
What is direct marketing,
What 2 ways can an enterprise to ...,
Purpose what does direct marketin...
19
cards
promotion: sales promotion
What do all promotional activitie...,
What are sales promotions specifi...,
What does sales promotion involve
29
cards
factors influencing the choice of marketing methods
How will enterprises be influence...,
Appropriateness for product and i...,
Appropriateness for product and i...
25
cards
trust, reputation and loyalty
What are brands and brand image t...,
Why is branding important,
What does branding enable to stan...
23
cards
financial documents
Why do many enterprise use a rang...,
What is the order of as common fi...,
What will a purchase order be com...
31
cards
accuracy of financial documents
What do financial documents provide,
What must all documents be comple...,
Purpose why does an enterprise us...
26
cards
purchase order
What does the purchase order star...,
What are usually completed on on ...,
Problems with inaccurate financia...
17
cards
delivery note, goods received note and invoice
Even though the purchase order de...,
Delivery note where is the delive...,
Delivery note 2 what should match...
10
cards
receipt and credit note
What does the customer need to co...,
What is a credit note,
What is a receipt
4
cards
payment methods
What is a debit card,
What is the debit card linked dir...,
Benefits of debit card
30
cards
choice of payment methods
Convenience what will most custom...,
Convenience what may older custom...,
Convenience what may younger cust...
18
cards
income (revenue and turnover)
How do enterprises receive income...,
What are income from sales known as,
Main types of revenue what are ca...
15
cards
costs
What does an enterprise do before...,
What are the running costs,
Start up costs what will a clothi...
15
cards
profit and loss account
What is a profit and loss account,
What is a profit and loss account,
Why is the profit and loss accoun...
22
cards
profit or loss
What can the information in the p...,
What happens if an enterprise mak...,
How does an enterprise know if it...
10
cards
financial terminology
Why does enterprises keep track o...,
Capital,
What does the net current assets ...
19
cards
revenue, cost of sales and gross profit
Revenue,
What is the cost of sales,
When will enterprises usually cal...
14
cards
profit and expenses
What does the term profit used to...,
When does the enterprise take action,
Expenses
18
cards
balance sheet (1)
What is a balance sheet,
What is the balance sheet also re...,
Purpose what does a balance sheet...
5
cards
balance sheet (2)
Why are the information analysed,
What can an enterprise do when it...,
Information in the balance sheet ...
24
cards
fixed and current assets
What is an asset,
What are 7 examples of assets,
Current assets
12
cards
capital and net current assets
Capital,
What is the net current assets total,
Capital what does an enterprise r...
19
cards
liabilities, debtors and creditors
What is a liability,
What are the 2 type of liabilitie...,
What may the enterprise owe money to
27
cards
equity and stakeholders
Equity and stakeholders what does...,
Equity and stakeholders where doe...,
Equity and stakeholders what does...
24
cards
cash, profit, liquidity and profitability
What are all cash profit liquidit...,
What will analysing the enterpris...,
What is cash
22
cards
profitability ratios (1)
What does a ratio compare,
What is the ratio of the gross pr...,
What does the gross profit margin...
8
cards
profitability ratios (2)
What is always a profitability ratio,
How do you calculate the net prof...,
What are the two items needed to ...
5
cards
liquity ratios
What measures the liquidity of an...,
Why must an enterprise s current ...,
Paying liabilities what are curre...
18
cards
cash, sales and purchases
What is cash,
What is cash mainly generated by,
Why is cash used to make purchases
13
cards
the purpose of budgeting
What does the purchase of budgeti...,
What is the expenditure,
Revenue targets what does the bud...
15
cards
expenditure and revenue budgets
What are the different components...,
What happens when an enterprise u...,
Types of expenditure capital expe...
19
cards
budgeting and budgetary control
What does budgeting mean,
What does budgetary control mean,
Budgeting what does setting a bud...
11
cards
variances
Why are budgets prepared,
What is the variance,
When will a variance arise
12
cards
cash flow
What does a cash flow refer to,
What happens when the money is le...,
What will depend if it will eithe...
11
cards
cash flow statements and forecasts
Why does an enterprise collect ca...,
Why does an enterprise use this i...,
Actual cash flow statements what ...
13
cards
analysis of cash flow information
What can alert an enterprise to c...,
Why can cash flow information be ...,
What will the size of the closing...
10
cards
cash flow problems and forecasting
When do cash flow problems arise,
What is essential to the health o...,
Causes of cash flow problems what...
21
cards
improving cash flow
What does an enterprise need to d...,
Possible actions to improve timin...,
Possible actions to improve timin...
18
cards
break-even
What is a break even,
Why is break even important,
As break even is important why ca...
7
cards
break-even charts
Why can a break even chart be dra...,
What information does an enterpri...,
How do you draw a break even chart
5
cards
interpretating a break-even chart
What does a break even chart provide,
What does a break even chart show...,
What can a break even chart be us...
15
cards
using break-even analysis in planning
Why does an enterprise use a brea...,
Costs what happens when costs inc...,
Costs
19
cards
strengths and limitations of break-even analysis
Strengths what are known,
Strengths what could be calculated,
Strengths what is needed to make ...
20
cards
the need for business finance
Why is business finance required,
Start up enterprise purpose of fi...,
Established enterprise purpose of...
10
cards
internal sources of finance
What may the enterprise provide w...,
Personal sources why does most en...,
Personal sources own savings disa...
25
cards
external sources of finance: long-term
What can external sources of fina...,
What can external sources of fina...,
What is this type of finance usua...
26
cards
external sources of finance: medium term and grants
Why are medium term and external ...,
What are the medium term and exte...,
Hire purchase hp how does an ente...
34
cards
external sources of finance: short-term
What are some sources of finance ...,
What does the external sources of...,
Bank overdrafts what does the ban...
24
cards
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