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be201 - marketing

This class was created by Brainscape user Julia Brännström. Visit their profile to learn more about the creator.

By: Julia Brännström
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Decks in this class (16)

Chapter 2 - Consumer Buying Behavior
No deck description has yet been added by the author.
16  cards
Chapter 3 - Marketing Research & Customer Insight
No deck description has yet been added by the author.
14  cards
Chapter 4 - The Marketing Environment
No deck description has yet been added by the author.
21  cards
Chapter 5 - Marketing Strategy
No deck description has yet been added by the author.
13  cards
Chapter 6 - Market Segmentation & Positioning
No deck description has yet been added by the author.
14  cards
Chapter 8 - New Proposition Development & Innovation
No deck description has yet been added by the author.
19  cards
Chapter 9 - Price & Customer Value Decisions
No deck description has yet been added by the author.
13  cards
Chapter 10 - Principles of Marketing Communications
No deck description has yet been added by the author.
14  cards
Chapter 11 - Configuring the Marketing Communications mix
No deck description has yet been added by the author.
17  cards
Chapter 12 - Digital & Social Media Marketing
No deck description has yet been added by the author.
11  cards
Chapter 13 - Branding Decisions
No deck description has yet been added by the author.
21  cards
Chapter 14 - Channels, Supply Chains and Retailing
No deck description has yet been added by the author.
9  cards
Chapter 15 - Services & Relationship Marketing
No deck description has yet been added by the author.
6  cards
Chapter 16 - Business-to-Business Marketing
No deck description has yet been added by the author.
24  cards
Chapter 17 - Not-for-profit & Social Marketing
No deck description has yet been added by the author.
5  cards
Chapter 18 - Marketing, Society, Sustainability & Ethics
No deck description has yet been added by the author.
11  cards

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be201 - marketing

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