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Lukas Fahrländer
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Decks in this class (16)
Lecture unit 1
Economic view of preferences,
What is the idea behind reference...,
Loss aversion theory by kahneman ...
36
cards
Lecture unit 2: Consumer decision making
What is decision making,
What is risky and risk free decis...,
What does the expected utility th...
26
cards
Lecture unit 3
What is the attribution theory,
What does the attribution theory ...,
Why are attributions important in...
27
cards
Lecture Unit 5: Consumer perception (1/2)
What is perception,
What are the,
What are the steps in information...
28
cards
Lecture Unit 5: Consumer perception (2/2)
What are the 3 aspects of interpr...,
What is cognitive interpretation,
What is affective interpretation
19
cards
Lecture unit 6: Consumer learning (1/2)
What is learning,
Where do consumers learn from the...,
What are the two interrelated com...
19
cards
Lecture unit 6: Consumer learning (2/2)
What do marketers want from consu...,
What happens whe consumers forget,
Why do consumers forget
15
cards
Lecture Unit 7: Consumer Motivation, Personality, and Emotion
What is a motive,
What is motivation,
What are the two key groups of be...
31
cards
Lecture Unit 7: Consumer Motivation, Personality, and Emotion (2/2)
What is brand image,
What is brand personality,
What are the dimensions of brand ...
13
cards
Lecture Unit 8: Consumer Attitudes and Influencing Attitudes
What is attitude,
What is consumer attitude,
What are different attitudes
33
cards
Lecture Unit 9: Pre-purchase, purchase and post-ppurchase proces (1/3)
What is the pre purchase process,
What does the need recognition pr...,
Why should marketers focus on the...
32
cards
Lecture Unit 9: Pre-purchase, purchase and post-ppurchase proces (2/3)
What are noncompensatory evaluati...,
What is the lexicographic strategy,
What distinguishes the eliminatio...
37
cards
Lecture Unit 9: Pre-purchase, purchase and post-ppurchase proces (3/3)
What are cognitive resources capa...,
What is attention cognitive resouce,
What is shallow attention
10
cards
Lecture Unit 4: Social Status & Reference Groups (3/3)
What is an innovation,
What are the categories of the di...,
What are the types of innovations...
18
cards
Lecture Unit 4: Social Status & Reference Groups
What are digital savvy consumers,
What characterises heavy users of...,
What is demographics and why is i...
31
cards
Lecture Unit 4: Social Status & Reference Groups (2/3))
What is a consumption subculture,
What are the characteristics shar...,
What is a brand community
35
cards
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be a: marketing theory
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