B2B Marketing Exam Flashcards

Decks in this Class (6):

• Ch 10 Pricing

  Ch. 10 - Pricing

  Sample Cards:

  what is price,

  what is evaluated price,

  what is the difference between value bas
  16 Cards
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• Ch 11 Business Development And Planning

  Ch. 11 - Business Development and Planning

  Sample Cards:

  what is business development,

  what are the three primary goals of mark,

  a useful forecast is determined by what
  18 Cards
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• Ch 12 B2b Selling

  Ch. 12 - B2B Selling

  Sample Cards:

  describe three negative perceptions of b,

  what is an organizations largest operati,

  how do salespeople create value for cust
  19 Cards
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• Ch 13 B2b Branding

  Ch. 13 - B2B Branding

  Sample Cards:

  what are the three elements of the brand,

  name as many of the 8 roles of branding,

  what are the four parts of the branding
  11 Cards
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• Ch 14 Channel Relationships And Supply C

  Ch. 14 - Channel Relationships and Supply Chains

  Sample Cards:

  what are primary channel participants,

  what are ancillary channel managers,

  what are the two dimensions of channel r
  16 Cards
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• Ch 15 Communicating With The Market

  Ch. 15 - Communicating with the Market

  Sample Cards:

  describe the communication process with,

  with regards to the communication proces,

  list some ways to get the best messages
  17 Cards
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