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3028mkt - strategic marketing

This class was created by Brainscape user Kate Cook. Visit their profile to learn more about the creator.

By: Kate Cook
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Decks in this class (10)

Chapter #1: Intro to Market Based Management
What are the 5 steps for market b...,
What are two trending reasons tha...,
Why should a company maintain a c...
29  cards
Chapter #2: Marketing Metrics & Marketing Profitability
What 4 steps are required to trac...,
Why is it important to track mark...,
List the financial metrics
37  cards
Chapter #3: Market Potential, Market Demand and Market Share
What is a major cause of missed m...,
Why do we estimate a market space...,
What is the definition of a narro...
23  cards
Chapter #4: Understanding The Customer Experience
Explain the total customer experi...,
What are some examples of purchas...,
What are some examples of usage e...
21  cards
Chapter #5: Market Segmentation Strategies
Why is it important for marketers...,
At what point should we look at c...,
How does needs based segmentation...
33  cards
Chapter #6: Competitive Position & Sources of Advantage
What should be used to analyse co...,
Competitive advantage can result ...,
Two sources of customer value cos...
22  cards
Chapter #6: Value Based Pricing Strategies
Apple launched a number of differ...,
What are types of value based pri...,
What is cost based pricing
24  cards
Chapter #9: Marketing Comms, Social Media & Customer Response
Why do marketing communications n...,
What are brand image communications,
What is brand information communi...
12  cards
Chapter #10: Portfolio Analysis and Sttrategic Planning
What is a harvest strategy,
What is a divest strategy,
Market growth rate is often used ...
8  cards
Key Exam Revision
0  cards

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3028mkt - strategic marketing

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