18.01.17 - Market Research Exam Flashcards

Decks in this Class (10):

• 1 Introduction To Mr

  1. Introduction to MR

  Sample Cards:

  what does mr examine,

  what can economic study be useful for mr,

  why are statistics useful for mr
  18 Cards
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• 2 Methodologies Of Marketing Research

  2. Methodologies of Marketing Research

  Sample Cards:

  a productive research design is,

  a well devised research design,

  a research design should detail
  19 Cards
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• 3 Introduction To Sampling

  3. Introduction to Sampling

  Sample Cards:

  what is sampling,

  what should sampling be and name some ma,

  define population
  15 Cards
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• 4 Type Of Sampling

  4. Type of Sampling

  Sample Cards:

  characteristics of random sampling,

  what random sampling techniques are ther,

  name some characteristics of non random
  11 Cards
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• 5 Questionaires

  5. Questionaires

  Sample Cards:

  what is a questionnaire,

  the type of questionnaire depends on,

  questionnaires structure can be
  19 Cards
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• 6 Interviews

  6. Interviews

  Sample Cards:

  an interview involves,

  what motivation is there for participati,

  dynamics of interviewing key points
  6 Cards
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• 7 Qualitative Research And Attitude Rese

  7. Qualitative research and attitude research

  Sample Cards:

  why is it rarely much use asking people,

  what is qualitative research,

  qualitative research techniques
  10 Cards
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• 8 B2b Research

  8. B2B research

  Sample Cards:

  what does b2b mrs cover,

  b2b characteristics 3,

  stages of b2b mrs
  7 Cards
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• 9 Continuous Marketing Research

  9. continuous marketing research

  Sample Cards:

  what is panel longitudinal survey,

  consumer purchase panels,

  panel methodology
  9 Cards
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• 10 Test Marketing

  10. Test Marketing

  Sample Cards:

  test marketing innovation,

  five factors principles affect the accep,

  the diffusion of innovation model the fi
  11 Cards
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