Zusammenfassung

Question 1

Sustainable Entrepreneurship

Answer 1

triple bottom line approach

Question 2

Steps before market entry

Answer 2

1. Recognition of Social need 2. Initiation of tech. innovation 3.Iterative synthesis leading to invention 4. Development phase (Modeling, Planning, Financing, Manufacturing,…) 5. Industrial phase

Question 3

The average entrepreneur is …(Big 5)

Answer 3

high extraversion low neuroticism low agreeableness high conscientiousness high openness

Question 4

Strategies for growing and internationalizing

Answer 4

1. First mover strategy 2. Imitation strategy 3. Narrow-scope strategy 4. Broad-scope strategy

Question 5

Greiner’s growth Phases plus crisis

Answer 5

Phase 1: -Growth through creativity -Crisis of leadership Phase 2: -Growth through direction -Crisis of autonomy Phase 3: -Growth through delegation -Crisis of control Phase 4: -Growth through coordination -Crisis of red tape Phase 5: -Growth through collaboration -Crisis of?

Question 6

Ansnoff Matrix

Answer 6

Penetration Strategy Market Development strategy Product Development Diversification

Question 7

Eclectic theory

Answer 7

Explains choice between foreign market entry modes -export -licensing -subsidiary

Ownership

Internalization Advantages

Location Advantages

Licensing

Export

Subsidiary