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Flashcards in Woman Magazine Deck (36)
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1

On The FC what does the Central image reflect?

Typical 1960s housewife- minimal makeup, practical hairstyle.

2

On The FC what is the Housestyle?

Masthead very feminine, bold and clear.

3

On The FC what are the visual codes?

Smiling, healthy, positive.

4

On The FC what can you say about the colour?

The Pastel colours evoke openness and relaxation.

5

On The FC what can you say about the Print and technical codes?

Medium close up shot, jutting collar bones suggest ideas about body image.

6

On The FC what can you say about the "Seven Star Improvements for you Kitchen"?

Sibilance, 'star' suggests best content, domesticity.

7

On The FC what can you say about "British Women have a special type of magic"?

Pull quote from Alfred Hitchcock, famous film director and producer.

8

On The FC what can you say about "World's Greatest Weekly for Women"

Alliteration, enforces target audience.

9

On The FC what can you say about the "lingerie goes lively"?

Alliteration, need to please husbands.

10

In the "Are You an A-Level Beauty?" article what can you say about the headline?

Rhetorical question, historical context women had little education.

11

In the "Are You an A-Level Beauty?" article what can you say about the images?

All white women.

12

In the "Are You an A-Level Beauty?" article what can you say about the Layout?

Set up like a game, suggests knowing makeup is vital for women.

13

In the "Are You an A-Level Beauty?" article quote some of the repetition of ellipsis?

"Ever tried...", "Do you know...,", "Ever used..."

14

In the Breeze Ad what can you say about the Central image?

Glamourised and sexualised, unrealistic, white woman, blowing a kiss- semiotics.

15

In the Breeze Ad what can you say about the Print and technical codes?

Medium Shot, shows body, uses erotic imagery to sell product.

16

In the Breeze Ad what can you say about the quote "Darling you need Breeze. Because Breeze"?

Plosive alliteration, repetition of 'darling' later on in quote.

17

In the Breeze Ad what is "Bath with breeze"?

An Imperative.

18

In the Breeze Ad what type of language is 'Feminine' and 'Fresh'?

Fricative language.

19

In the Creme Puff Ad what can you say about the Layout and design?

Set out like a storyboard.

20

In the Creme Puff Ad what can you say about the Central Image?

White woman and man, suit suggests power and dominance (semiotics), approaches her reflecting patriarchy.

21

In the Creme Puff Ad what do word like "Soft, puff, pastel and velvety"?

Lexical Field of delicate words, suggestion about women delicate.

22

In the Creme Puff Ad what does the quote "Frantically rushing to meet that special someone?" do?

Rhetorical question, suggestion that women need to wear makeup to please men.

23

In the Creme Puff Ad what does the quote "beauty at a moment's notice..." do?

Ellipsis, need makeup for beauty.

24

Why is the Army Corps application atypical to rest of magazine?

Suggest women should go out and adventure- breaks domesticity of mag.

25

What can you say about the image of the Army Corps application?

Atypically is mostly copy, small image shows a white woman.

26

Give some examples of alliteration from the Army Corps application?

"Sun's shining", "completely change", "frankly fed up"

27

What does the quote "Are you wondering how to be more than just a cog in a machine?" from the Army Corps application reflect?

Metaphor reflects historical treatment of women at time and expected roles.

28

How can uses and gratifications be applied to the Army Corps application?

Anecdotes from Margaret, Brenda and Beryl act as identification for reader.

29

Who published Woman magazine?

IPC (International Publishing Company)

30

What are the economic factors of Woman?

Conglomerate (many titles and mainstream magazines from IPC), 7d per week, ad revenue, mainstream and presents typical societal norms.