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Flashcards in Water Aid Deck (12)
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1
Q

Product Context:

When was the charity ‘Water Aid’ established?

A

1981

2
Q

Product Context:

Who is the charity’s patron?

A

Prince Charles

3
Q

Product Context:

Who is the advertising agency responsible for the advert?

A

Atomic London

4
Q

Product Context:

When was Band Aid?

A

1984

5
Q

Product Context:

When was Live Aid/Comic Relief?

A

1985

6
Q

Product Context:

When was the song ‘Sunshine on a Rainy Day’ (by Zoe) released?

A

1990

7
Q

Product Context:

Which social media platforms was the advert also available on?

A

Youtube

8
Q

Product Context:

How many Youtube views had the advert had by December 2016?

A

47,000

9
Q

Representation:

What was the campaign’s aim?

A

To break away from traditional charity ad formula

10
Q

Representation:

Is Claudia’s dress code stereotypical or counter typical of feminine dress codes?

A

Stereotypical

11
Q

Representation:

According to Stuart Hall’s theory of representation, is the location of Africa stereotypical or counter typical?

A

Stereotypical

12
Q

Representation:

According to David Gauntlett’s theory of identity, how can we describe Claudia?

A

A role model for the type of lifestyle changes that the audience could be responsible for creating if they donate to Water Aid.