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Flashcards in Voting Behaviour & Media Deck (46)
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1

What are the arguments for social class remaining the main determinant of voting behaviour in UK?

- people vote for parties according to their class
- different turnout between classes

2

What are the arguments against social class remaining the main determinant of voting behaviour in UK?

- age
-region
- media

3

What are the voting statistics for the middle class (AB/C1) in 1979 and 2017?

- 1979, 59% Conservative
- 2017, 47% Conservative

4

What are the voting statistics for the semi/unskilled working class (DE) in 1979 and 2017?

- 1979, 59% Labour
- 2017, 38% Labour

5

Why do middle class vote Conservative?

- they have more money and property
- Conservatives have lower tax policies

6

Why do working class vote Labour?

- involved in trade unions and want be social care
- tax rich more which creates more for them

7

What was the turnout for the middle class (AB/C1) in 2017?

- 2017, 69%

8

What was the turnout for the semi/unskilled working class (DE) in 2017?

- 2017, 53%

9

Why do middle class turnout more?

- many of middle class are older people who are the most likely to vote because they have a strong sense of civic duty
-

10

Why do working class turnout less?

- there is a growing sense of apathy that people feel there isn't any point voting as they aren't going to make a difference
- people in DE class, tend to use social media, which has encouraged slacktivism

11

what were the voting statistics for 18-24 year olds in 2017?

62% voted Labour

12

what were the voting statistics for 65+ year olds in 2017?

61% voted Conservative

13

why do young vote labour?

- tend to align more to their policies
- lower tuition fees + better social care
- also utilise social media more+better

14

why do old vote Conservative?

- older people tend to have more money and property
- this is because they have worked longer and have received inheritance
- conservatives have lower tax policies

15

What is the regional divide that divides voting in England called?

north - south divide

16

In 2015, which seats in the south weren't conservative?

London and a few other constituencies

17

In 2015, which seats in the north weren't labour?

Yorkshire and Berwickshire

18

What does the region voting show is the key to winning elections?

winning swing seats in the opposite area

19

why do south vote Conservatives ?

they are richer - 2/3 of wealth of England in South East

20

why do north vote Labour?

there a lot of heavy industries in north so a lot of works and trade unions

21

how does the media persuade the public? (e.g. 1983)

- 1983 Thatcher shown as professional + popular, Michael Foot as unpopular

22

what are newspapers a useful relfection of?

a reflection of public opinion - the winning party at each recent election was backed by the majority of the press

23

In 2010 + 2015, which was the only major paper to back Labour?

Daily mirror

24

What percentage of respondents said TV was the most influential source in the run-up the 2015 election?

62%

25

how many views did the first live TV debate get in 2010?

9.6M views

26

what has meant that focus on party leaders has increased?

de-alignment and media

27

how can leaders be accessible to the public ?

being telegenic and likeable

28

why do party leaders need to be trustworthy ?

voters need to believe what they say

29

what did gordon brown do in 2010?

called a woman 'bigoted'

30

what is associated with leadership appeal?

how voters see the parties