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Communication Inquiry > Validity > Flashcards

Flashcards in Validity Deck (6)
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1
Q

What is measurement validity?

A

Accuracy– the extent to which the researcher measures what he/she intends to measure

2
Q

What types of validity assessment can be performed?

A

A. Content (face, panel)

B. Criterion (concurrent, predictive)

C. Construct (theory or logic-based outcomes)

2
Q

Can a measure be reliable if it is not valid?

A

Yes

2
Q

Can a measure be valid if it is unreliable?

A

No, reliability is a precondition for validity

5
Q

What are the types of content validity?

A
  • face – do items “appear” to accurately measure the concept?
  • panel – what do qualified individuals (experts) have to say about the concept?
6
Q

What are the types of criterion validity?

A
  • concurrent – how does it relate to other measures of the same thing?
  • predictive – can it be used to predict relevant outcomes?