Unit 2 learning aim d Flashcards Preview

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Flashcards in Unit 2 learning aim d Deck (13)
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1

What are the changing consumer trends that affect the appeal of global destination?

-changing demographics
-changing family structures
-life-styles and tastes
-holiday pattens
-concern over sustainability

2

What are the motivating factors?

-wanderlust
-sunlust
-rest and relaxation
-escape
-socialisation with friends
-prestige
-special occasions
-culture and history
-purpose of travel

3

wanderlust

the desire to travel and see other cultures and experience how people live

4

Sun lust

the desire to go somewhere warm and escape from their home climate

5

Rest and relax

break from work, simple beach holiday, spa or wellness holiday

6

Escape

escape temporarily from their job, family, home

7

Socialisation with friends

groups may choose to go on holiday as a means of meeting up with friends

8

Prestige

enjoy spending time at a luxury resort or visiting a newly emerging destination because of the prestige associated with these activities

9

Special occasions

provide necessary facilities such as catering and accommodation

10

Culture and history

to see historic architecture or experience the arts and music

11

What are the enabling factors?

-having enough time and money
-availability of travel
-availability of suitable product or holiday type
-Influence of destination marketing
-consumer confidence

12

Political factors

-legislation
-tourism policy
-target markets and promotion
-visa requirements and travel permits
-compatible travel arrangements
-safety and security

13

economic factors

-exchange rates
-currency fluctuations
cost of visiting