Unit 11 - Products Flashcards
an asset that has a material or physical form
(in)tangible assets
denoting trade conducted via the Internet between businesses.
B2B
business-to-business
denoting trade conducted via the Internet between businesses and consumers.
B2C
business-to-customer
the value of a security or asset as entered in a firm’s books.
book value
a type of product manufactured by a particular company under a particular name
brand
is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product
brand recognition
a person buys products from the same manufacturer repeatedly rather than from other suppliers
brand-loyal
a person with no loyalty to a brand
brand-switcher
the activity or condition of striving to gain or win something by defeating or establishing superiority over others / relating to or characterized by competition / a person who takes part in a sporting contest
competition, competitive, competitor
the practice of using a company’s name as a product brand name
corporate branding
a symbol or other small design adopted by an organization to identify its products
logo
the portion of a market controlled by a particular company or product.
market share
marketing of two or more similar and competing products by the same firm under different and unrelated brands
multi-brand strategy
a shop that sells goods made by a particular manufacturer at discounted prices
outlet
the amount of money expected, required, or given in payment for something
pricing
