U3- Promotion Flashcards Preview

Higher Business Management (SY) > U3- Promotion > Flashcards

Flashcards in U3- Promotion Deck (2)
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1
Q

What is above the line promotion?

A

This refers to promotion aimed at all consumers

This type of promotion focuses on advertising to a large audience and includes

Print
Online media
Television
Cinema advertising

2
Q

Name the 5 factors which the type of advertising used will depend on

A

Cost

Target audience

Competitors advertising

Impact required

The law