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Flashcards in true/false Deck (30)
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1
Q

John Campbell’s Boston Newsletter, published in 1704, lasted only one issue.

A

False

2
Q

The Federalist Papers were a group of newspapers that supported the idea of a federal government.

A

False

3
Q

The development of newsprint contributed to the advent of the penny press

A

True

4
Q

An example of “personal journalism” in the 1800s was a publisher spelling words just the way he liked.

A

True

5
Q

Bylines came into use because Union army officials wanted to know where reporters had received their information.

A

True

6
Q

The Christian Science Monitor contains mostly religious feature articles.

A

False

7
Q

The advent of news coverage through newsreels, radio, and TV, seriously dampened the public’s appetite for printed news.

A

False

8
Q

The largest national newspaper today is the New York Times

A

False

9
Q

The Audit Bureau of Circulations audits both newspaper circulation and Web sites.

A

True

10
Q

The ASNE set a goal in 1978 for minority employment, which it met in 2000.

A

False

11
Q

Magazines are often referred to as “periodicals” because they periodically change their style and content.

A

False

12
Q

Godey’s Lady’s Book was the first magazine to offer color illustrations, with each illustration in each copy tinted by hand.

A

True

13
Q

In the magazine business, an adjacency is the opportunity to place a magazine next to a very popular one, on the newsstand.

A

False

14
Q

During their Golden Age from 1885 to 1905, magazines became important in shaping public opinion.

A

True

15
Q

The advent of radio seriously hurt the magazine industry.

A

False

16
Q

A webzine is the Internet version of a traditional magazine.

A

False

17
Q

When talking about the magazine business “the publisher” could mean a person or a company.

A

True

18
Q

Most magazines have primarily full time writers.

A

False

19
Q

When magazines put out split-run editions, it means they are making a smaller than the usual number of copies.

A

False

20
Q

According to the text, heavy magazine readers also tend to be heavy TV watchers.

A

False

21
Q

“The Trust” set up by Thomas Edison influenced many filmmakers of the time to move away from New York.

A

True

22
Q

The practice of forcing theaters to show movies with unknown stars, in order to get movies with established stars was known as blind booking.

A

False

23
Q

During their golden age from around 1930 to 1950, movies were of high quality but people couldn’t afford to go to see them very often.

A

False

24
Q

The technology public address systems necessary for talking films was ready by the 1910s.

A

True

25
Q

Smell-o-vision was a special movie effect once used to make a film seem more real.

A

True

26
Q

Most of the people who invest in films see a profitable return on their money.

A

False

27
Q

The concept of billing people as producers, who were only peripherally involved with a film, was challenged in 2006 by the Producers Guild of America.

A

True

28
Q

On a film crew, the best boy is the assistant to the key grip.

A

False

29
Q

A sales strategy called “universal-release” is a method of pirating movies.

A

False

30
Q

In Hollywood, movie scripts are often written by committee.

A

True