Flashcards in Topic 5 - Internal analysis Deck (4)
What are resources ?
“Anything that can be thought of as a strength or weakness or a firm” (Wernerfelt, 1984)
What is bench-marketing and what is it used for?
- Comparing the performance of a business with others.
- Goal is to generate specific ideas for improvement
How to perform internal analysis?
- Determine resources
-Strengths and weaknesses
- Assess against external environment