Topic 5 - Internal analysis Flashcards Preview

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Flashcards in Topic 5 - Internal analysis Deck (4)
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What are resources ?

“Anything that can be thought of as a strength or weakness or a firm” (Wernerfelt, 1984)


What is bench-marketing and what is it used for?

- Comparing the performance of a business with others.
- Goal is to generate specific ideas for improvement


How to perform internal analysis?

- Determine resources
-Strengths and weaknesses
- Assess against external environment


What Do dynamic capabilities allow a firm to do?

- Allows a Firm To interrogate and build internal and external competences