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Flashcards in Topic 2 Deck (2)
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1

What are the 4 key stages of the marketing strategy process?

===> CORE STRATEGY
• Define Business purpose
• Key Success Factor

===> COMPETITIVE POSITIONING
•where/how to compete

===> IMPLEMENTATION
• marketing mix to achieve positioning

===> CONTROL
• marketing effectiveness

2

What are Key Success Factors?

Something that is vital to your PERFORMANCE in a given industry