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Flashcards in Tools Of Media Deck (7)
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1

Define media language

How the media communicate meaning through their forms, (types of media e.g. music, film etc,) codes and conventions and techniques.

2

Define representation

How the media portray certain events, issues, individuals and social groups.

3

Define Media Industries

How production, distribution and circulation are linked to and affect media forms and platforms.

4

Define audiences

How media forms target, reach and address audiences. How audiences might interpret and respond to different media forms and how audiences may themselves become producers.

5

What is a "code"?

The signs contained within a media product that give clues to the product's meaning.

6

Define Technical Codes.

One of the ways in which a media product is constructed, for moving image, this is the way in which camera shots, angles and movements are edited together to communicate messages to an audience.

7

What is a "Close-up"?

Used to create emotion and tension, a close-up on a character's face mask the audience feel involved with the character.