Third partial

Question 1

What is propaganda?

Answer 1

ideas or statements that may be false or exaggerated and that are used in order to gain support for a political leader, party, etc.

Question 2

What is overt bias?

Answer 2

Obvious, non-hidden bias

Question 3

What is covert bias?

Answer 3

Less visible bias, to inject ideologies, keeping the audiences with a certain viewpoint, without making it so obvious

Question 4

What is assertion?

Answer 4

Making bold statements

Question 5

What is a false dilemma?

Answer 5

Only two answers to one problem, making it a false statement

Question 6

What are plain folks?

Answer 6

Generalizing about the average person and grouping the public together

Question 7

What is name-calling & pinpointing the enemy?

Answer 7

Laughing at opponents and showing off the opponent’s weaknesses

Question 8

What is simplification?

Answer 8

Simplifying a complicated situation, resulting in the formation of stereotypical images which are distortions of the truth and lead to prejudice

Question 9

What are glittering generalities?

Answer 9

Vague words or phrases to evoke positive feelings

Question 10

What is card stacking?

Answer 10

Selectively including arguments that support your cause while ignoring the counter-arguments

Question 11

What is Internet personalisation?

Answer 11

Information provided to you according to previous acts, likes, and given information

Question 12

What is long tail marketing?

Answer 12

Selling a large range of products for which there is a small demand in small quantity

Question 13

What is social networking?

Answer 13

Expanding the number of one’s business and/or social contacts by making connections through individuals

Question 14

What is super crunching?

Answer 14

The process of data-driven decision making

Question 15

What is crowdsourcing?

Answer 15

Obtaining needed services, ideas, or content by soliciting contributions from the online community rather than from traditional employees or suppliers

Question 16

What is pay-per-click?

Answer 16

To receive money from sponsors every time a user clicks on an ad

Question 17

What is marketing?

Answer 17

The process of building value and meaning for customers around a Brand.

Question 18

What is advertising?

Answer 18

The art of persuading and an audience to buy into an idea or product.

Question 19

What is problem and benefit?

Answer 19

The advertising technique that presents a problem and their product as a solution

Question 20

What is the bandwagon effect?

Answer 20

The advertising technique that refers to something that becomes popular quickly as people follow the example set by others

Question 21

What are testimonials?

Answer 21

Statements from ordinary people, recommending a certain product

Question 22

Which advertising technique involves celebrities?

Answer 22

When people want to identify with the individuals (celebrities) they see in ads

Question 23

What is association?

Answer 23

The advertising technique of linking products closely with certain values, specially emotions

Question 24

What is satire?

Answer 24

Technique employed by writers to expose and criticize foolishness and corruption of an individual or a society by using humor, irony, exaggeration or ridicule

Question 25

What is a spoof?

Answer 25

To scoff at something lightly and good-humoredly; a prank

Question 26

What is a parody?

Answer 26

Composition that imitates the style of another composition

Question 27

What is a pastiche?

Answer 27

A work of art, piece of writing, etc. that is created by deliberately copying the style of somebody/something else