The Voice (Newspaper) Flashcards
When was the newspaper first published?
Began in print in 82. Independently published, London based, weekly newspaper.
Who did the newspaper target in 1982?
Specifically targets sub-section of Brits oft ignored, other than negative + stereotypical representations, from mainstream press: British Afro-Caribbean community.
What was significant about the 1980s in terms of race relations in the UK?
Troubled time for race relations- courts have since found there was systemic racism w/in police force, tensions in ‘81 led to violent riots- police clashed w/British African-Caribbean demonstrators.
What was the mission of the newspaper when it began in 1982?
Provide news + info to British-born black community. Plus, was written + edited by members of that community too. Acted as counterpoint to selective representations of community in mainstream press.
Who was the primary target audience of the newspaper in 1982?
Children of Windrush generation.
Why did immigrants from the Caribbean come to the UK from the late 1940s?
Residents members of Commonwealth, told they had full British citizenship. Brit govt promised better quality of life in UK w/more opportunities for them + their families + full access to rights offered to Brit citizens.
What was the reality for the Windrush generation?
Held Brit citizenship but found their daily lives oft marred by personal + systemic racism. In 1981, racial tensions came to a head- riots in London, Liverpool, Manchester + Bristol.
What did local councils do after the 1981 riots?
Had to acknowledge black communities in inner cities were oft overlooked, so they began to invest in black led initiatives to help create more opportunities for young black people.
How was the newspaper initially supported in 1982?
Supported mainly by local community purchases, but ad revenue could be generated once audience had
been consolidated.
Who currently owns The Voice?
2004: Bought by Jamaican company, the Gleaner Company, who own + publish newspapers in Jamaica, N. America, Canada + UK targeting readers w/Afro-Caribbean heritage.
Due to the rise of digital technologies, what has The Voice had to do?
Had to diversify to survive- in addition to print edition, the newspaper has online presence (website + social media channels).
How does front page of The Voice online follow media language conventions of news sites?
Front page- grid layout, banner at top identifies areas of website w/more specialised content. Most of these are conventional for a news site e.g Sport + Culture.
How does The Voice online do headlines?
Uses headlines w/image to illustrate stories- shows audience available type of content, hopes to persuade audience to stay on site, click through to stories themselves.
What is the purpose of the grid design on the front page of the Voice online?
Changes slightly further down page to maintain visual interest + to help group stories together in categories that link to headings at top of page.
What is the content generally like on the front page of the Voice online?
Most stories featured can be seen to be of interest + relevance to target audience, range from politics to sports + entertainment. Black British ppl oft featured + included in front page images.
