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Flashcards in The Mass Media Deck (30)
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1
Q

mass media

A

the technology

2
Q

mass communication

A

the actual transmission of message from one source of huge audience at the same time

3
Q

Political economy

A

looks at relation between economic ownership and power over society

4
Q

Conglomerate

A

large business structure with interest in a variety of fields

5
Q

Horizontal integration

A

chains of local newspapers owned by same company all have identical stories; ignore local issues

6
Q

Vertical integration

A

ratio stations mostly play music produced by record company owned by the same corporation

7
Q

cross-ownership

A

companies own different types of media and repeat same issues across them to save money

8
Q

Commodification

A

treating an object as a commodity to be bought and sold

9
Q

Native Advertising

A

adverts disguised as news stories in replaceable news outlet

10
Q

Niche Marketing

A

advertisers target very specific segments of the population with carefully- focused

11
Q

Colonization of the Lifeworld

A

Haberman’s term for increasing dominance of impersonal system motives

12
Q

Integration

A

the function that brings member of society together in a common set of values, beliefs and understanding

13
Q

enforcing social norms

A

in both news and entertainment, we see criminals being punished when they break social rules

14
Q

Economic Stimulus

A

Media promote consumption through advertising, thus helping economy

15
Q

Agenda-setting

A

Media’s power to select which topics we think and talk about

16
Q

Gatekeeping

A

actively preventing certain ideas, values, people and lifestyle from appearing in media

17
Q

Alternative Media

A

Less prominent media sources but used by subordinate groups of transmit views

18
Q

Moral Entrepreneurs

A

an individual who tries to influence a group by setting or upholding a moral norm, often by labelling behaviour as a good or bad

19
Q

Rule creators

A

those who define new rules, usually by identifying some threat to society

20
Q

Rule Enforcers

A

those whose position depend on ensuring others follow the rule, they can gain personal power in a situation by upholding a rule

21
Q

Epistemic Closure

A

when individuals choose only news outlets that agree with their politics they find only confirmation of their beliefs

22
Q

Homogenisation

A

when differences disappear and we all become the same. mass media encourage cultural homogenistation

23
Q

Cultivation theory

A

masses are terrified by constant images of threats and conflict on tv

24
Q

Narcotizing dysfunction

A

constant exposure to the same messages over and over again, makes them less sensitive

25
Q

Commodity fetishism

A

originally a marxist term but changed and adapted by Baudrillard to describe the way we desire a product for its cultural valure

26
Q

Hyperreality

A

the ultra-bright, fast-moving, sensory overload world produced by the mass media

27
Q

Cultural studies

A

sociological study various aspects of culture both high art and mass entertainment

28
Q

male gaze

A

feminist concept to describe the way women are generally expected to present themselves to be judged by men

29
Q

Orientalism

A

tendency for european/western writers to depict other parts of world as mysterious and magical

30
Q

the ‘other’

A

theoretical term to describe any group marked out as different from or somehow inferior o the norm