Transmission Model
SMCR
What does it stand for?
Ch. 1
Sender, Message, Receiver, Channel
Heterogeneous Audience
1
An audience made up of a mix of people who differ in age, sex, income,education, ethnicity, race, religion, and other characteristics.
The Ritual Model
1
A model of the mass communication process that treats media use as an interactive ritual engaged in by audience members. It looks at how and why audience members (receivers) consume media messages. Shared, friends at a superbowl party.
The Publicity Model
1
a model of the mass communication process that looks at how media attention can make a person, concept, or thing become important, regardless of what is said about it. Attention.
Social Networking & the levels of communication
1
All
Intrapersonal Communication
1
Within
Interpersonal Communication
1
Between two people
Group Communication
1
Fluid between more than 2 people
Mass Communication
1
One person to many people
The four dimensions of media literacy
Cognitive
Emotional
Asthetic
Moral
Cognitive
1
Learned skills & abilities
Emotional
1
Evokes feelings
Aesthetic
1
Artistic value
Moral
1
Ethical moral meaning
The peoples Choice Study
2
found that people are more likely to act on opinion of trusted members of their community (Opinion Leaders) than the media.
Opinion Leaders
2
Well informed, synthesize info, sometimes influential.
Demographics
2
Age, race, income, education, sex, and ethnic background
Geographic
2
Location
Psychographics
2
Demographics + Lifestyle
The Spiral of Silence
2
If minority opinion is pushed down by silcence. Majority is louder.
If people around you like one thing and you don’t your more likely to stay silent on that subject.
Gerbner
Mean World Syndrome
2
If you watch alot a news you tend to think the world is worse then it is.
Vertical Intergration
3
Owning every part of the process. (Ex. Disney; from writing to distribution)
Short Head
3
1 product many buyers
Taylor Swift
Long Tail
3
Many projects, many buyers
iTunes
Synergy
3
Using different parts of a company to promote. They want your business your whole life.
The Big 5 (6) Media Business
3
Time Warner, Disney, Viacom, Bertelsmann, News Corp, GE/NBC
The Gutenberg Press- Movable Metal Type- the impact of the invention and how it changed society
4
- Standardizing Language and Spelling
- Protestant Reform
- Scientific Revolution
- More difficult for governments & religion to control the flow of into
Postal Act of 1879
4
Gov. subsidy lower cost to mail magazines nationally. Growth in magazine sales.
Books Authors role in the book industry
4
Hard work- usually little pay out
Pictographs
4
Pictures
Ideographs
4
Abstract symbols ( knife and fork pictures on exit signs)
Phonograph
4
Letters
Colonial Newspapers- What did they report on?
6
Politics
The New York Sun- what was its significance? How did it change newspapers?
6
Used newly developed steam engines. Went from producing 350 pages per day to 16,000.
The Penny Press- What made it successful?
6
Low cost, broad audience
What is news?
6
TTPCRH
Timeliness, proximity, prominence, consequence, rarity, human interest.
Journalistic Objectivity
6
Biased reporting narrows audiences- objectivity keeps broad readership. (seen as an integrity issue)
What is happening to newspapers in the 21st century?
6
Converging to web based.
Who are magazine audiences?
narrowed focused. (fishermans magizine, five on five)
Mathew Brady
Photo Journalist. known during WW2 for war pictures.
Muckraking
Socially active investigative reporting
Dick Strolly’s Rules for magazine covers
Pretty > ugly Rich > poor Music > movies Movies > T.V. Nothing is better then a dead celeb!