TEST 3 Flashcards Preview

MASS Communications > TEST 3 > Flashcards

Flashcards in TEST 3 Deck (70)
Loading flashcards...
1

Collaborative, or participatory, media trace their roots to what movement?

free and open-source
software (FOSS) movement

2

What is free and open-source
software (FOSS) movement ?

A movement advocating software
to be freely available and the
source code open to anyone
to make modifications and
improvements.

3

Which company learned the power of social media when a customer did a youtube post of a tech sleeping in a customer's home while on hold?

COMCAST -

has learned the hard way about the power of social media. In 2006,
a customer posted a video on You Tube of a Comcast technician sleeping in the customer's
home while waiting on hold-with Comcast-for over an hour.

4

What are the fundamental differences between traditional media and social media?

1 - Traditional media use a broadcast, or monologic, model of one-to-many communication,
whereas social media employ a more dialogic model of many-to-many communication.

2 - Another fundamental difference with traditional media is the collaborative aspect
of social media that threatens established media business models used throughout
much of the twentieth century and into this one.


5

Gatekeeping is associated with which aspect of social media?

Curation

6

Increasingly, companies are following online discussions in order to listen and respond to customers, this trend focuses on which area of social media?

Conversation

7

Discussions among workers about a show the day after it aired, which in turn created more
interest among people who hadn't seen the show is known as what?

Water cooler buzz

could be buzz marketing (word of mouth marketing)

8

What is a unique characteristic of snapchat?

The unique characteristic of Snapchat is the automatic deletion of
photos and videos after recipient viewing.

9

In 2016 how many users did fb have?

March 2015 user amount... :

1.44 billion
active monthly users worldwide, which makes it the largest social-networking
site in the world.

10

In addition to inventing twitter, Jack Dorsey has also created what?

a tiny card swipe reader t hat
could plug into an iPhone or iPad, instantly making any small
operation capable of meeting t he costs of handling such
sales. This concept and device formed the basis for Square,
his foray into t he world of seamless retail transactions.

11

Which social media platform has been described as the anti-facebook because of its manifesto to never sell advertising or user data?

Ello

12

Registering with a social networking service raises ethical concerns about what?

Personal data and on-site behavior might at some point end up in
the hands of a different company with less stringent privacy policies.

Private individuals can more easily and unwillingly be thrust into the public eye.
With the ubiquity of camera phones and small video cameras, revenge porn, in
which former partners post nude or sexually explicit photos of their exes, has been
a growing problem.

13

Social media employ many-to-many communication known as what?

Dialogic model of communicating

14

The open-source model was formed to do what?

be freely available
and the source code open to anyone to make modifications and improvements.
Although not always free in the sense of "no cost," this movement
was informed by a strong spirit of keeping the information
freely available to anyone and letting everyone share in the benefits.

15

What are automated mailing list administrators that allow for easy subscription?

list servs

16

Digital culture often sees nothing wrong with borrowing freely from existing media to create something new, a practice that challenges what?

Intellectual property laws

17

Search engines, recommendations from friends, rss are all factors that primarily enhance which fundamental aspect of social media?

Choice

18

The mainstream media are relevant in current society, particularly for what function?

The media serve an important agenda-setting function in that they provide
us with much of the material that we talk about, even if they do not necessarily
tell us what to think.

19

How does social media impact influence and impact the growth of cyberbullying?

Cant prove increase of bullying

but

made bullying more public and reduce bullies'
inhibitions by offering anonymity

20

Digital-media tools that facilitate the creation of content have played a major role in the rise of what...

The digital-media tools that facilitate the creation of content have played a major role
in the rise of user-generated media content.

21

Classifying content happens through an activity such as tagging or creating...

Classifying content happens through an activity such as tagging or creating
folksonomies

22

What is folksonomies?

Collection of tags created by users
that provide metadata (data about
data) regarding information.

23

_________ have become increasingly important in consumers'
decisions on items ranging from household goods to
media products.

Online
reviews have become increasingly important in consumers'
decisions on items ranging from household goods to
media products.

24

What is the first commercial news website to win a pulitzer?

The huffington post

25

Journalism serves what functions in mass comms?

surveillance, cultural transmission, and correlation


lesser extent, entertainment

26

"Man Bites Dog," a commonly cited headline in intro to journalism classes, suggests that news becomes news when it is what?

News is predictable and
that news becomes news when it is extraordinary.

27

Who was Ida B. Wells?

important African American
female journalist in t he nineteent h cent ury.
Born a slave in
1862, six months before the signing of t he Emancipation
Proclamation,
, Wells spent her adult life fighting racism,
especially t he lynching of African Americans. She wrote for
t he religious weekly The Living Way and for various African
American newspapers, including Free Speech and Headlight.
She was elected secretary of the Afro-American Press
Association in 1889.

28

Who is Edward R. Murrow?

A radio and, later, television
journalist and announcer who
set the standard for journalistic
excellence during TV's golden age.

29

Who were 2 newspaper publishing titans famous for engaging in fierce circulation wars in the late 1890s?

Two of the greatest newspaper titans
of this era were

Joseph Pulitzer, publisher of the New York World, the St. Louis
Post-Dispatch, and other papers,

and William Randolph Hearst, publisher of the
San Francisco Examiner and the New York Journal.

30

Under what conditions can AP reporters use anonymous sources?

when the material is information and not opinion or speculation and is vital to
the news report; the information is not available except under the conditions of
anonymity imposed by the source; and the source is reliable and in a position to
have accurate information.