TEST 2 Flashcards
A promotional method used by businesses to convince prospects to select their goods or services instead of a competitors brands.
product promotion
A promotional method used to create a favorable image for a business, help it advocate for change, or take stand on trade or community issues.
institutional promotion
A cost-effective combination of advertising, selling, sales promotion, direct marketing, and public relation strategies used to reach company
promotional mix
A form of non personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets.
advertising
A type of advertising that sends a promotional message to a targeted group of prospects and costumers rather than to mass audience.
direct marketing
Electronic media that allows people with similar interests to participate in social network.
Social media
An announcement sent to the appropriate media outlets
news release
All marketing activities, other than personal selling, advertising, and public relations, that are directed at business or retail customers to boost.
Sales promotion
Sale promotion designed to get support for a product from manufactures, wholesalers, and retailers.
trade promotion
Sales strategies that encourage customers and prospects to buy a product or service.
Consumer promotion
Low cost item given to costumers at a discount or for free.
premium
A higher -priced product, award, or gift card that is earned and given away through contests, sweepstakes special offers, and rebates.
incentive
A marketing program that rewards customers by offering incentives for repeat purchases, such as a frequent flyer.
loyalty marketing program
A type of promotion by manufactures that directs promotional activities towards consumers.
pull policy
A type of promotion in which manufactures use a mix of advertising, personal selling, and trade discounts with partners in the distribution channel to “push” the product through to the retailor
Push policy
