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Flashcards in terms 4 Deck (24)
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1

Micro-level vs macro-level effects

micro: How media affect individuals
macro: hoe it affects society

2

transmissional vs ritual perspective

transmissional: What does a specific message want us to do?
ritual: What cultural values do media convey?

3

hypodermic needle theory

audience is passive

4

Two-step theory

Media affect opinion leaders, who then influence others (opinion followers)

5

Cognitive Dissonance

When people confront information that conflicts with what they think or believe, they feel uncomfortable

6

selective exposure

people prefer to consume media that confirms their worldview

7

Selective retention

people remember only what fits their worldview

8

Selective reception

people interpret information in ways that confirm their worldview

9

agenda setting

Media don’t tell us what to think but what to think about

10

uses and gratifacations

People use media for their own purposes

11

Inhibitory vs disinhibitory effects

Dis-inhibitory effects: Encourages audience to act recklessly (dis-inhibits people)
Inhibitory effects:Encourages audience to be more cautious (inhibits them from doing something)

12

Bobo-doll experiment

Supports direct effects model, (imitation)
studied children's behavior after watching an adult model act aggressively towards a Bobo doll, a toy that gets up by itself to a standing position when it is knocked down.

13

Pro-social effects

Pro-social behavior that benefits another person or society as a whole

14

Exceptions to 1st Amendment

libel/slander, child pornography, if it affects fair trade

15

libel

written falsehood

16

slander

spoken falsehood

17

Obscenity

Would the average person, applying the contemporary community standards, viewing the work as a whole, find the work appeals to the prurient interest?
Does the work depict or describe sexual conduct in a patently offensive way?
Does the work taken as a whole lack serious literary, artistic, political, or scientific value?

18

Fairness doctrine

(1949-1987)
News used to have to cover multiple sides of an issue and give opposing sides equal time.
Ended during de-regulation of 1980s.

19

Shield Law

Journalists don’t have to give up their sources.
Many states have shield laws, but currently there is no federal shield law.

20

Ombudsman

practitioners within the company who serve as judges in disputes between the public and the company

21

public domain

Once copyright has expired, material becomes part of the public domain.

22

copyright

ownership of a piece of expression

23

Fair use

non-commercial use
Limited amounts
Does not devalue original
Use in the public interest

24

Right to be forgotten

u want all info about u erased