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Flashcards in terms 2 Deck (34)
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1

Nipkow disk

1880s, transmitted light to voltage

2

Vladimir Zworykin

1921- iconoscope, founded RCA

3

Philo Farnsworth

1921 Image Dissector.....won patent battle with vlad zworykin

4

Faraway Hill

Faraway Hill

5

Nielsen Ratings

meters that monitor ur TV viewing

6

Time shifting

taping something to watch it later

7

CNN effect

idea that cable news can influence U.S. foreign policy

8

monopoly generation

(1900-1950)
Fewer sports to choose from
Audience overwhelmingly male
Live events, next-day reports
Beginning of live broadcasts
Beginning of star culture

9

tv generation

(1950-1990)
Economic boom fans have more $ to spend
Rapid growth of TV
Expansion of athletes’ star power
Distance between fans and players

10

highlight genration

Cable TV, ESPN and college sports
ESPN, 1978
Big East 1979

11

audience engagement ladder

ensnared, insiders, attachers, collectors, wallets, eyeballs, indifferent

12

how to get people to move up the audience engagement ladder?

participation, place, celebrity, nostalgia/family, social currency, excitement

13

4 ways sports team make money

TV contracts
Ticket sales
Merchandise
Sponsorships

14

URL

Uniform Resource Locator

15

HTTP

Hypertext Transfer Protocol

16

https

http secure (with encrypted text)

17

HTML

Hypertext Markup Language

18

ICANN

Internet Corporation for Assigned Names & Numbers

19

CSS

Cascading Style Sheets

20

Charles Babbage

1885 – Babbage’s computing machines

21

Colossus computer

-WWII codebreaking machine
-First digital computer
-Used Binary Code

22

Digital natives

US

23

ARPA

ARPA = Advanced Research Project Agency

1960s, ARPANET= a way to share research, also a backup in case of nuclear attack

24

Web 1.0

Early websites were STATIC, meaning their content didn’t change.

25

Web 2.0

Modern websites are DYNAMIC, meaning their content changes constantly.
Allows for more INTERACTION between users (ie comments, blogs, discussion forums).

26

Cookies

small piece of data sent from a website stored on the user's computer by the user's web browser while they're browsing

27

3rd party Data Brokers

they buy ur data for advertising from internet sites

28

digital divide

differences in access to technology reinforces social inequalities

29

SEO

search engine optimization, trying to increase the what comes up first when u google it (manipulation of unpaid results on a search engine)

30

Eli Pariser

left-wing political Internet activist, chief executive of Upworthy and MoveOn