Teen Vogue knowledge organiser Flashcards

1
Q

What type of CSP is Teen Vogue?

A

Online, social and participatory media

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2
Q

Genre

A
  • Fashion, beauty diversified into political lifestyle + social content
  • American culture used to create global appeal
  • Also features - Instafamous - opinion leaders
  • News / politics
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3
Q

Media Language: Brand Identity

A
  • Contents / layout of website grid pattern
  • Distinctive, consistent visual style - recognisable brand logo (same font as Vogue - lightweight uppercase serif font)- elegance/ tradition mixed w/teen lowercase
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4
Q

Media Language: Content

A
  • Codes and conventions of lifestyle websites- white background, subsections dividing the page, social links
  • Familiarity of fashion/lifestyle online mag combined w/ hard news stories- analysis of historical/political events- subverts genre expectations
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5
Q

Media Representation: Models

A
  • Use of post-production/mediation to create ‘perfect’ but presenting them as ‘normal’
  • Limited ideas of female beauty (Bandura- repeated exposure to ‘perfect’ looks and body type -can influence how ppl think/behave
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6
Q

Media Representation: Opinions

A
  • Complex idea of female identity, feminist perspective= Politics of gender and sexual equality
  • Progressive narrative
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7
Q

Media Representation: Politics

A
  • News & politics - breaks conventions of fashion mag- takes a position a guide/advisor on hard-news stories w/ serious tone
  • Highly critical of Trump
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8
Q

Media Industries: Who owns Teen Vogue?

A
  • Owned + published by Conde Naste (American media organisation that publishes over 20 mags eg Glamour + Vogue)
  • Started as print publishers - but have diversified w/cross-media products
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9
Q

Media Industries: Teen Vogue’s shift from print to online

A
  • Launched in USA 2003 - targets youth audience (smaller, cheaper than Vogue)
  • Original focus on fashion / beauty
  • Decline of print sales - diversified as an online product
  • Convergence - to maintain and expand audience
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10
Q

Media Industries: How does Teen Vogue generate income through its website?

A
  • Encourages people to register (incentivised by exclusive content)
  • Subscription provides audience data - used to sell advertising (generate sponsorship deals)
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11
Q

Media Industries: How does Teen Vogue generate income through advertising?

A
  • Mixture of explicit advertising and ‘editorial’ sponsored articles
  • Ad space
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12
Q

Media Industries: How does Teen Vogue generate income through social media?

A
  • YouTube channel- video content linked w/website content ‘Pop Feminist’ ‘Ask a Syrian Girl’ - broadens audience base
  • Twitter, Pinterest, Instagram, Snapchat, and Facebook extend brand’s reach
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13
Q

Media Audiences: Demographics

A
  • Targets teens
  • Young females but fashion, style, beauty increasingly seen as gender neutral
  • WOKE politics raised its profile and audience base
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14
Q

Political stance

A

Liberalist but some conservative elements- fashion, beauty- done in empowering way

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