Teen Vogue

Question 1

What publishing group are Vogue and Teen Vogue part of?

Answer 1

Conde Nast

Question 2

When was Teen Vogue created?

Answer 2

First produced in print edition in 2003 as sister publication to Vogue.

Question 3

What is Conde Nast?

Answer 3

Premier media company renowned for producing the highest quality content for the world’s most influential audiences. Diversified into cross-media products

Question 4

How many consumers does Conde Nast’s magazines attract?

Answer 4

120 million

Question 5

What magazines does Conde Nast own?

Answer 5

• Vogue & Teen Vogue
• Vanity Fair
• Glamour
• GQ
• The New Yorker
• Wired
• W

Question 6

What happened to the Teen Vogue’s print magazine sales in 2015?

Answer 6

2015: In response to declining sales, it cut back its print distribution and focused on digital content

Question 7

What happened to the Teen Vogue’s print magazine sales in 2016?

Answer 7

After single-copy sales dropped 50% in 1st 6 months of 2016 alone, it went quarterly (4 issues/year)

Question 8

What happened to the Teen Vogue’s print magazine sales in 2017?

Answer 8

Closure of the print mag completely in Nov 2017.

Question 9

Who leads the Teen Vogue website?

Answer 9

Phillip Picardi. It grew substantially- 10m unique users in 2017, 6m facebook likes, 3.5m Twitter followers and a huge following on Snapchat.

Question 10

When did the style of reporting begin to change?

Answer 10

Final issue in 2015 changed style of reporting & content by featuring 3 unknown black models, a focus on identity and acceptance.

Question 11

Who is the editor of the Teen Vogue website?

Answer 11

Elaine Welteroth and Picardi led mag in radically diff direction w/focus on politics, racism and gender identity as well as fashion and culture under the term ‘woke’.

Question 12

Who started ‘Woke’?

Answer 12

Political term of African American origin that refers to an awareness of issues concerning justice. Range of topics covered has expanded the appeal and range of brand.

Question 13

What is the political positioning of Teen Vogue?

Answer 13

Left-wing, liberal

Question 14

How does Teen Vogue encoruage audience interaction?

Answer 14

Teen Vogue Summit- bringing together activists, speakers, workshops, etc. in LA + other areas.

Question 15

Who is the typical Teen Vogue reader?

Answer 15

• More political active, global audience
• ‘Campus life’ suggests older readership
• Still interested in content, beauty which T.V addresses by feat ‘opinion leader’ (2 step flow) of social media