Flashcards in Technology in travel and tourism Deck (41)
Name different technology used for communication, booking and promotion
-Ebrochures and websites
-Reviews, blogs and virtual tours
-Mailshots, pop-ups and adverts
-making confirmation bookings
-emailing tickets and vouchers
-apps for mobile and digital services
Ebrochures and websites - what are they used for?
-use websites to provide information about their products and services
-promote special offers
-take customer bookings
Ebrochures - what form and why?
Many tour operators still make traditional printed brochures
Many publish these online as ebrochures
-it is thought that travellers are booking holidays online
Reviews - what are they used for?
Online review sites (TripAdvisor)
-used as research tools to choose destinations to visit and tourism businesses to use
-once a customer uses a review site, they are often repeatedly encouraged to post even more reviews
Good way to advertise tourism businesses
Why do travel companies have to monitor travel blogs and review sites?
The number of sites means they need to monitor the reviews and maintain a positive online presence.
Virtual reality and tours + Example
Allows customers to 'visit' a destination before deciding to make a booking
-Thomas Cook was one of the first tour operators to introduce vr headsets for travel in 2015.
Used with a mobile phone, the headsets gavausers a 3D view of some of its holiday destinations
Mailshots - what are they, how are they sent?
Promotional materials such as leaflets or brochures sent to a large number of people
-Traditionally sent by post but now more and more sent by email
-Businesses will gather email addresses from customers making enquiries or bookings, subscribing to a newsletter or entering a competition
-Once the business has the customers email they are able to send them information about their products and services.
Pop-ups and adverts
Advertisements that appear in a new browser window without being requested by the person browsing a site
Different types of pop-ups
Time driven pop-ups
A pop-up appears to display an advert or an offer when a person has been browsing the site for a long time
A pop-up appears when certain criteria are met by the way that the person browsing the site behaves - e.g. when you click on a certain part of the website
A pop-up appears when the person leaves the site, usually to display a special offer to make them stay on the website
These are graphics that stretch across the top or bottom of website or along the side as a sidebar
Cookies and adverts
Whenever you browse a website, the website will place a file known as a cookie on your computer
-cookies allow browsers to recall your browsing history and direct relevant adverts to you
Why are cookies helpful for travel businesses?
they can direct adverts directly to people who have demonstrated interest in their products
Making and confirming bookings - why and how?
Increased customer confidence and easy access to information on the internet, there has been an increase in booking via internet- 41% leisure holidays booked online
-Booked mostly of desktop computers rather than smartphones as it easier with a bigger screen
How do organisations analyse their booking data?
They can process their data for bookings but overall information varies, depending on the source of the information
What has ABTA said there is an increase in?
Increasing demand for personal, tailored and expert travel advice = more travel agents opening stores
Emailing tickets and vouchers
Many businesses email tickets, vouchers to customers as standard, so they can be printed at home or displayed on a smartphone
-boarding pass, concert tickets, train tickets, vouchers for visitor attractions
Advantages to customers and business using emails for tickets and vouchers:
-Tickets and vouchers cannot get lost in the post
-The system is cheaper to administer then posting tickets
-It enables and encourages last-minute booking, as customers don't have to wait for tickets to arrive in the post
Apps for mobile and digital devices
Apps are applications installed on mobile devices such as smartphones
Example - journey planners, weather forecasts, translation apps, travel guides
-used to provide customers with easy access to travel information, itineraries, documents
-some apps allow customers to contact the tour operator directly
-some allow to book tickets
What kind of technology do visitor attractions use?
-often use interactive technology
-multimedia presentations can be used to tell s tories and educate visitors in an immersive way that makes them feel part of the action
- Fast track tickets, animatronics
Examples of technology used at a visitor attraction
Imperial War Museum North in Manchester - has a multimedia trench action station exhibit allowing children to explore the terrible conditions for soldiers in WW1 trenches through their own senses of small, hearing and touch
Animatronics in visitor attractions
The use of lifelike robots, usually for entertainment
Natural History Museum - dinosaur exhibit and some use of webcams to show potential visitors what they can expect when they visit
Fast track at visitor attractions and example
For a higher entrance price, fast-track visitors get to skip queues for some rides
-Legoland Winsdor uses a fast-track device called Q-Bot, carried by fast-track visitors. It displays a QR code that the visitor shows to skip the queue for a ride
using digital technology to overlay images over a person's view of the world, providing a combined view of reality and computer generated images
Sound recorded using two microphones and transmitted to each ear individually to produce a 3D effect
relating to the sense of touch