Technological innovation and diffusion

Question 1

Product factors

Answer 1

Performance
Advantage/edge
Availability
Affordability

Question 2

Adopter factors

Answer 2

Need
Perceived risk
Observability?
Trialability?
Type of buying decision

Question 3

Social networks

Answer 3

Behavior is determined by who you’re connected to

Embeddedness

Question 4

Technological diffusion

Answer 4

Connectedness/embeddedness is more important than personal characteristics

Question 5

Why is technological determinism problematic?

Answer 5

Politically debilitating because development is inevitable

It is not supported by empirical evidence (i.e. it is false)

Question 6

Why is determinism false?

Answer 6

Because technology does change as a result of social changes

It can also be changed as a result of conscious action (political or social)

Question 7

Name the seven steps of product development

Answer 7

Idea generation
Screening
Concept testing
Business analysis
Product development
Market testing
Commercialization
New products

Question 8

Social Construction of Technology

Answer 8

Technology is socially constructed
Design
Gener working

The process continues forever

Many groups are typically involved in the process

Question 9

What are the four elements of SCoT?

Answer 9

Relevant social groups
Interpretative flexibility
Closure
Stabilization