sustainable marketing Flashcards
1
Q
sustainable marketing
A
aim to ensure that marketing strategies and tactics are specifically designed to secure a socially equitable, environmentally friendly and economically fair
2
Q
why are companies going green
A
- government pressure
- competitive advantage
- cost factors
- consumer demands
- social responsibility
- competition
- access to new markets
3
Q
product
A
- do not pollute the earth
- environmentally friendly/eco-friendly
- green products / materials
4
Q
price
A
- critical and important factor
- premium price
- perception of extra value
5
Q
place
A
- manufacturing / production process
- logistics
6
Q
future challenges
green products require:
A
- renewable and recyclable materials
- environmental technology
- water treatment technology
- public knowledge
- good quality
- willingness to pay a premium
