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Flashcards in Social Influence Studies Deck (32)
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31

Support for Normative Influences-Nolan-Method

They hung messages on front doors of houses in San Diego every week for one month. The key message was that most residents were trying to reduce their energy use. Some residents were given a message that said to save energy, but made no mention of what their neighbours were doing

32

Support for Normative Influences-Nolan-Results

He found a significant energy use reduction in the group that were told about their neighbours energy usage