SMM: Target audience segmentation & SM Branding Flashcards Preview

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Flashcards in SMM: Target audience segmentation & SM Branding Deck (20)
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1
Q

True or false

The visuals that you use should tell a story

A

True

By nature, humans are storytellers, and if your visuals tell a story then your marketing will be much more appealing.

2
Q

What would you do prior to developing or assessing your brand? (choose 3)

A
  1. Consider buyers personas
  2. Investigate the competition
  3. Assess existing brand
3
Q

What are the benefits of segmentation? (choose 3)

A
  1. Target new customers
  2. Effective communication
  3. Identify niche markets
4
Q

What does brand voice include? (choose 3)

A
  1. Brand/character person
  2. Tone of communications
  3. The purpose behind communications
5
Q

True or False

A consistent brand presence online is important

A

True,
It takes 5-7 Impressions for people to remember a barnd, having a consistent brand presence makes your barnd more memorable.

6
Q

True or False

Your logo should be different on all social media channels

A

False,

Your logo should be consistent on all social media platforms

7
Q

What does STP stand for?

A

Segmentation, Targeting, Positioning

Is one of the most commonly applied marketing methods practiced in modern marketing.

8
Q

What are the 2 main factors that drive purchases?

A

Want and Need.

All purchases are driven beacuse of need- we need food to survivie- or because of a want- I want to go on holiday

9
Q

Which of these makes brands effective? (choose 3)

A
  1. Memorable
  2. Cohesive
  3. Distinct
    Effective branding is distinct, memorable, scalable, cohesive, and easily implemented.
10
Q

True or False

You can expand on your persona’s personality traits with the Myer-Briggs personality profiles

A

True

11
Q

True or False

When assessing your typography you should consider whether ypur primary and secondary fonts complement each other

A

True,

Your brand fonts should always complement each other and work well together.

12
Q

True or False

Buyer personas should identify how, when, and why a buyer makes a decision.

A

True

13
Q

Who originally developed the concept of buyer persona?

A

Alan Cooper.
The buyer persona was originally develpoed by the software designer and programmer Alan Cooper. He is widley recognized as the Father of Visual Basic

14
Q

Which of these can you use to conduct market research? (choose 3)

A
  1. Phone surveys
  2. One-on-one interviews
  3. Online poll
    Market research can be conducted through online polls, surveys, focus groups, one on one interviews, and phone surveys.
15
Q

True or False

You can develop your buyer personas from your target audience.

A

True,

From your target audience overview you are able to break down or segment your audience into buyer personas

16
Q

Which of these are common branding issues? (choose 3)

A
  1. Originality
  2. Making an impact
  3. Enaging prospects
    Common branding issues include making an impact, being original, engaging prospects, growing reach, and shares.
17
Q

What is a brand?

A

A public concept that represents a company, product, or service.
i.e. A concept for a company, product or service that is publicly distinguished from other products, services and concepts.

18
Q

True or False

Segmenting your audience is one of the best ways to create targeted content.

A

True,

Creating an in-depth buyer personas segments your audience and allows you to create highly targeted content.

19
Q

True or False

We associate colors with emotions

A

True,

So many colors that represent different emotions.

20
Q

Where would you look for audience data? (choose 3)

A
  1. Facebook
  2. Online poll
  3. Google Analytics
    You can analyse date from google analytics, third-party apps and social media networks.