SET TEXT 8 - RIPTIDE -Representation

Question 1

PRODUCT CONTEXT:

Give vital information on Vance Joy

Answer 1

He’s an Australian singer-songwriter signed to Atlantic Records.
He is part of the Indie-Folk hybrid with elements of pop.
Riptide is a platinum selling single

Question 2

MEDIA LANGUAGE:

What type of music video is Riptide?

Answer 2

Combination of Narrative and performance

Question 3

MEDIA LANGUAGE:

Does the music video have a clear narrative / what is it?

Answer 3

The narrative isn’t clear, but with clear connotations of the horror genre and females being the focus, we can see it is in fact about the treatment of women in Hollywood.

Question 4

MEDIA LANGUAGE:

How is the narrative constructed?

Answer 4

It’s constructed through clear connotations of film, and the things we see such as men filming females etc. it makes room for more interpretation of what Vance Joy is trying to convey.

Question 5

MEDIA LANGUAGE:

Is there evidence of Binary Opposition?

Answer 5

Yes, we can see the contrast between men and women in Hollywood. How men are ‘in controls’ and how it’s a patriarchal industry. Here we can apply theory such as Levi Strauss’ Structuralism Theory.

Question 6

MEDIA LANGUAGE:

Name some other connotations Vance Joy wanted to portray

Answer 6

The troubles in relationships and getting away from those that are toxic

Question 7

CONTEXT:

Horror / Western / Thriller Genres.

Answer 7

The way women are represented as victims and method in which certain shots are framed suggest impending unease and anxiety.

Question 8

CONTEXT:
Sergei Einstein (Director)
How does Vance Joy pay homage to him?

Answer 8

In the way a selection of seemingly unrelated images are used to construct a new meaning, this is called an intellectual montage.
This is used in Riptide by relating each shot to its lyric.

Question 9

CONTEXT:
Luis Buñel abs Salvador Dali (Directors/Artists)
How does Vance Joy pay homage to them?

Answer 9

Riptide is a pastiche (tribute) to surrealist and dream like approach to narrative.
The video has a lot if surprising reveals and Juxtapositions.
The cross over is in the film Un Chien Andalou, there is an eye cutting scene, Joy took inspiration for his hand stabbing scene.
Shows humankind’s obsession with morbidity

Question 10

THEORIES:

Name the theories to be applied to this text.

Answer 10

Gauntlett’s Identity Theory
Hall’s Representation Theory
Van Zoonen’s Feminist Theory
bell hook’s Feminist Theory