What are stereotypes?
- Stereotypes are generalisations we make about specific social groups, and members of those groups
- Stereotypes overlook individuality
How do stereotypes affect how we store memories and organise knowledge?
- Saving 'processing power'
- Allows anticipation
- Avoids 'information overload'
Why are stereotypes problematic?
- Prone to an emphasis on negative traits
- Resistant to change
- Broadly correct but can be erroneous
Explain the role of groups in forming stereotypes
- Groups are a source of self-identity & self-esteem
- Assign people to categories to help understand social environment
- Social comparison builds self-esteem
What is negative about forming groups in relation to stereotypes?
Negative bias in many stereotypes leads to prejudice:
- Focuses on negative attributes of people from other social groups
- Focuses on positive attributes of people in their own
Using their individual definitions, illustrate the link between stereotypes, prejudice and discrimination
- Stereotypes (cognitive component) – organisation of semantic knowledge in schemata
- Prejudice (evaluative component) – attitudes & pre-judgement often based on negative stereotypes
- Discrimination (behavioural component) – behaving differently with people from different groups
Identify 3 situations when we most likely to rely on stereotypes
- Under time pressure
- Sufferring information overload
How can we challenge negative stereotypes?
- Get to know members of other groups helps challenge negative stereotypes
- Reflective practice