S3) Stereotypes Flashcards Preview

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Flashcards in S3) Stereotypes Deck (8)
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What are stereotypes?

- Stereotypes are generalisations we make about specific social groups, and members of those groups

- Stereotypes overlook individuality 


How do stereotypes affect how we store memories and organise knowledge?

- Saving 'processing power'

- Allows anticipation 

- Avoids 'information overload'


Why are stereotypes problematic?

- Prone to an emphasis on negative traits

- Resistant to change

- Broadly correct but can be erroneous


Explain the role of groups in forming stereotypes

- Groups are a source of self-identity & self-esteem

- Assign people to categories to help understand social environment

- Social comparison builds self-esteem


What is negative about forming groups in relation to stereotypes?

Negative bias in many stereotypes leads to prejudice:

- Focuses on negative attributes of people from other social groups

- Focuses on positive attributes of people in their own


Using their individual definitions, illustrate the link between stereotypes, prejudice and discrimination

- Stereotypes (cognitive component) – organisation of semantic knowledge in schemata

- Prejudice (evaluative component) – attitudes & pre-judgement often based on negative stereotypes

- Discrimination (behavioural component) – behaving differently with people from different groups


Identify 3 situations when we most likely to rely on stereotypes

- Under time pressure 

- Fatigued 

- Sufferring information overload


How can we challenge negative stereotypes?

- Get to know members of other groups helps challenge negative stereotypes

- Reflective practice