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Flashcards in Rhetorical Devices Deck (12)
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1
Q

Rhetoric

A

the art or skill of speaking or writing formally and effectively

2
Q

Ethos

A

a rhetorical device that uses the credibility or trustworthiness of the speaker

3
Q

Pathos

A

a rhetorical device that appeals to emotion or imagination

4
Q

Logos

A

a rhetorical device that appeals to logic and reason

5
Q

ETHOS, PATHOS, OR LOGOS? “I’m Barack Obama, and I approve this message.”

A

ANSWER: Ethos. Barack Obama is a well-known figure; we can infer that he is using his status to persuade the viewer/listener.

6
Q

ETHOS, PATHOS, OR LOGOS? “Have it your way at Burger King.”

A

ANSWER: Pathos. This ad wants you to feel like you have more choices at Burger King than at other restaurants.

7
Q

ETHOS, PATHOS, OR LOGOS? “Sprint’s network is 99% as good as Verizon’s.”

A

ANSWER: Logos. The use of statistics (“99% as good”) is trying to demonstrate that you can prove how good Sprint’s network is.

8
Q

“Will you join in the battle to give every citizen an escape from the crushing weight of poverty?” is an example of…

A

PATHOS. LBJ is trying to make the listener feel empowered.

9
Q

“There is not enough housing for our people or transportation for our traffic” is an example of…

A

LOGOS. LBJ is using facts to make his point.

10
Q

If you think, “I can trust this guy- he really knows what he’s talking about”, that’s…

A

ETHOS (credibility)

11
Q

If you think, “Wow, 75 percent of people liked Diet Coke more than Diet Dr. Pepper! I know what I’m gonna buy at HEB!”, that’s…

A

LOGOS (facts)

12
Q

If you think, “Holy crap, that Geico commercial was funny as hell!”, that’s…

A

PATHOS (emotions)