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Flashcards in Research and development planning Deck (4)
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1
Q

Research may be intended to…

A

improve products or processes. R&D should support the organisation’s strategy, be properly planned and be closely co-ordinated with marketing.

2
Q

There are two categories of R&D

A

Product Research

Process Research

3
Q

Product Research

A

The new product development process must be carefully controlled;new products are a major source of competitive advantage but can cost a great deal of money to bring to market. A screening process is necessary to ensure that resources are concentrated on projects with a high probability of success.

4
Q

Process research

A

Process research involves attention to how the goods / services are produced. Process research has these aspects:
Processes are crucial in service industries as part of the services sold
Productivity: efficient processes save money and time
Quality management for enhanced quality