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Media - Sociology AQA > Representations of Age > Flashcards

Flashcards in Representations of Age Deck (14)
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1
Q

age - over-represented & under-represented

A

older people under-represented

youth over-represented

2
Q

age - representations of children

A

under 14’s represented in a positive way

consumers of toys/games in advertising or comedy sources

3
Q

age - headliner’s stereotypes of children

A
  • kids as victims
  • cute kids
  • little devils
  • kids are brilliant
  • kids as accessories
  • kids these days
  • little angel
4
Q

age - representations of youth

A

aged 15-early 20s presented as rebellious & selfish problem group
relatively powerless & blamed for society’s problems

5
Q

age - young working-class male

A

troublemakers and anti-social behaviour

6
Q

age - percentage of stories about your people negative

A

57%

7
Q

age - african american males

A

used as scapegoats y creating moral panic against folk devils
unify public against common enemy

8
Q

age - changing representations of young people

A

stereotypes combated by young people as they are the major users of new media
mainstream organisations forces to change their traditional media stereotype s

9
Q

age - representations of older people

A

50s onwards largely invisible or presented in negative ways

10
Q

age - percentage of elderly as TV characters

A

1.5% - US

11
Q

age - representations of old age

A

undesirable state, being poor, ill health, forgetful, grumpy, difficult, stubborn

12
Q

age - older men

A

presented in more positive light

  • sexual partners for young women
  • experienced & informed \wise old men’
  • successful business men
  • political and religious leadera
13
Q

age - older women

A

symbolically annihilated

women in media imagery supposed to be youthful

14
Q

age - changing representations of old people

A

population of older people with grey pound increasing
more positive images & roles of ageing emerging
dove pro-age campaign marketing beauty products to older people