Representation Terminology Flashcards Preview

A Level Media Studies - Mrs edmunds > Representation Terminology > Flashcards

Flashcards in Representation Terminology Deck (26)
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1
Q

Representation

A

The way a media product portrays a particular group, place or individual.

2
Q

Ideology

A

A set of ideas or beliefs

3
Q

Dominant ideology

A

A set of ideas that dominate within society.

4
Q

Stereotype

A

An oversimplified or exaggerated representation of a group of people.

5
Q

Countertype

A

A positive stereotype, usually created through reversing negative features within a stereotype

6
Q

Beauty ideal

A

A socially constructed definition of physical beauty, often resulting in audiences feeling a pressure to conform to the narrow standards of beauty suggested.

7
Q

Objectification

A

A representation that depicts someone as an object of sexual gratification.

8
Q

Subversive representation

A

A representation that deliberately seeks to deconstruct previous ideas

9
Q

Star power

A

Depictions that use celebrity status, often producing idealistic representations for an audience.

10
Q

Cultural hybridisation

A

A term used to describe the representations created by the fusion of two different cultures.

11
Q

Realism

A

The attempt to represent the real world in a natural way.

12
Q

Otherness

A

A term used to describe how media products privilege specific groups in society, whilst portraying anyone who doesn’t fit into that group as ‘other’.

13
Q

Racial binary

A

A term used by Paul Gilroy to describe the way that some media products categorise all ethnicities into two groups - blacks and whites.

14
Q

Colonial discourse

A

A set of ideas that privilege a white viewpoint, hence suggesting that the white perspective is superior to that of non-whites.

15
Q

Media plurality

A

A media landscape in which lots of different types of media institutions operate.
This allows audiences to have lost of choice when it comes to products, institutions and producers.

16
Q

Absent representation

A

The absence of key social groups within media products.

17
Q

Hegemony

A

The set of ideas, value and ideals that are dominant in society.

18
Q

Feminised masculinity

A

A representation of masculinity moves away from traditional stereotypes.

19
Q

Gender trouble

A

A media product that subverts heteronormativity, offering alternative representations of masculinity and femininity to traditional stereotypes.

20
Q

Heteronormativity

A

The belief that heterosexuality is the norm

21
Q

Socially constructed gender

A

Our gender based identities aren’t derived (obtained) from our biology/ sex but from social learning.

22
Q

Gender binary

A

The presentation of gender as either masculine or feminine, male or female.

23
Q

Gender as a performance

A

(Judith Butler) our gender identities aren’t who we are, but what we do. Our gender identities are therefore a performance rather than fact.

24
Q

Fixed identities

A

(Gauntlett) the process of fixing an individuals identity through the application of rigid social rules.

25
Q

Fluid identities

A

(Gauntlett) process of identity construction where individuals use a range of role models and social influences to continuously craft their thoughts, beliefs and attitudes.

26
Q

Post-traditional society

A

A term used to describe a society that has gone beyond traditional expectations regarding gender roles.