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Flashcards in representation Deck (18)
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1
Q

representations

A

the way the media represent individuals

2
Q

denotation

A

dictionary definition - factual

3
Q

connotation

A

deeper meaning

4
Q

stereotype

A

simplified representation of a person/group

5
Q

countertop

A

positive stereotype - opposite of one

6
Q

Stuart hall- preferred reading

A

what the produces want audiences to respond to

7
Q

Stuart hall- negotiated reading

A

theres a compromise - partly agrees

8
Q

Stuart hall- oppositional reading

A

audience are in complete disagreement

9
Q

codes and conventions

A

codes - system of signs

conventions - widely recognised ways of doing something

10
Q

how are representations constructed

A

camera anges, shot types and iconography

11
Q

high angle shot

A

looking down on a character - small and vulnerable

12
Q

low angle shot

A

looking up - authority and large

13
Q

Tessa Perkins

A

stereotypes are not always false but contains some element of truth
they are not always negative

14
Q

Andy medhurst

A

stereotyping is short hand for identification eg- soap operas

15
Q

Propps character types

A
all narratives has 8 character types-
hero 
villain
princess
dispatcher
donor
helper
father
false hero
16
Q

levi strauss -

A
binary opposites 
eg- good vs evil
old vs young
humanity vs technology
old vs new
17
Q

baudrillard

A

hyperreality
our reality is based upon there reality presented to us through the media
no longer able to distinguish the difference between reality and fantasy

18
Q

Laura mulvey

A

male gaze theory

denies woman identity - the female body is viewed voyeuristically