Who is in the remarketing department
Paul Needham
Brian Melrose
Steven Connell
Allyson Bennie
Calling Alexander
Who is the group remarketing manager
Paul Needham
Who is the senior account manager, northern Scotland
Brian Melrose
Who is the senior account manager, Northern Ireland
Steve Connell
Who is the account manager, west coast (Glasgow)
Allyson Bennie
Who is the account manager, central east (Edirburgh)
Callum Alexander
What is the role of the group remarketing manager
a. Manage overall remarketing sales team
b. Overall inventory management (pricing)
c. Support the group in achieving the correct day’s earned
d. Choose the best time to sell cars based on ODP Methodology
e. Cost every car we purchase to ensure we buy the most cost effective fleet that meets rental needs
What is the role of the senior account manager within the remarketing department
a. Achieve minimum of 1300 car sales per year in their area
b. Run bi-weekly conference calls where car prices are set and market feedback is coordinated
c. Train daily rental in remarketing functions and assist with rental marketing efforts
What is the role of the account manager within the remarketing department
A. Achieve a minimum of 900 car sales per year in their area
B. Train daily rental in remarketing functions and assist with rental marketing efforts
What are remarketing responsible for
A. Maximizing inventory adjustment = wholesale price-RBV
B. Fleet planning
C. Car sales
D. Rental Training
What is fleet planning
To select which vehicles to purchase and sell, whilst achieving the lowest holding cost for our fleet, at the same time meeting rental requirements
What is car sales
Sell the most cars, to the most people, for the most money
What is rental training
Assist with the growing of rental through marketing support and educate in most efficient ways to operate fleet
What are remarketing judged on
Fleet sales
Individual sales performance
Wash outs
Aged inventory
Disposition
Delete speed
What is fleet sales
The number of cars sold by SC remarketing, divided by the number of cars sold that were deleted in SC
(Over 100% fleet sales indicates demand exceeds supply in market)
What is a wash out
A measure of holding cost of each vehicle sold from our fleet
What is aged inventory
Cars not sold within 30 days of deletion
What is disposition
Groups are compared on the time between deletion of the vehicle and the date sold
What is delete speed
The time it takes between the car being activated for deletion to the time it is processed as a delete and becomes used as car stock
(What is your branches delete speed FYTD and last month)
What can you look to do when you get promoted to help remarketing from your branch
Increase delete speed
Maintain car condition
Perform preventative maintenance on fleet
How can delete speed help remarketing at your branch
A. Kee branch delete speed to an average of 5 days or less
B. Make sure all employees know how the branch is performing monthly, and have a customer centric plan
C. The quicker the delete speed the stronger is the average sale of the vehicle
How can car condition at your branch help remarketing
A. Keeping cars in rental ready condition throughout their life increases deletion speed
How can maintenance of fleet at your branch help remarketing
A. Becomes more important over time as we keep more varied age of vehicles in fleet
B. We must rent roadworthy cars to our customers to protect our brand, and sell cars with a balance of manufacturers warranty to achieve the best sales price
C. A car with no service history is worth approximately 500 pounds less when we are selling it