Remarketing Flashcards Preview

MQI 2017 > Remarketing > Flashcards

Flashcards in Remarketing Deck (23)
Loading flashcards...
1
Q

Who is in the remarketing department

A

Paul Needham

Brian Melrose

Steven Connell

Allyson Bennie

Calling Alexander

2
Q

Who is the group remarketing manager

A

Paul Needham

3
Q

Who is the senior account manager, northern Scotland

A

Brian Melrose

4
Q

Who is the senior account manager, Northern Ireland

A

Steve Connell

5
Q

Who is the account manager, west coast (Glasgow)

A

Allyson Bennie

6
Q

Who is the account manager, central east (Edirburgh)

A

Callum Alexander

7
Q

What is the role of the group remarketing manager

A

a. Manage overall remarketing sales team
b. Overall inventory management (pricing)
c. Support the group in achieving the correct day’s earned
d. Choose the best time to sell cars based on ODP Methodology
e. Cost every car we purchase to ensure we buy the most cost effective fleet that meets rental needs

8
Q

What is the role of the senior account manager within the remarketing department

A

a. Achieve minimum of 1300 car sales per year in their area
b. Run bi-weekly conference calls where car prices are set and market feedback is coordinated
c. Train daily rental in remarketing functions and assist with rental marketing efforts

9
Q

What is the role of the account manager within the remarketing department

A

A. Achieve a minimum of 900 car sales per year in their area

B. Train daily rental in remarketing functions and assist with rental marketing efforts

10
Q

What are remarketing responsible for

A

A. Maximizing inventory adjustment = wholesale price-RBV

B. Fleet planning

C. Car sales

D. Rental Training

11
Q

What is fleet planning

A

To select which vehicles to purchase and sell, whilst achieving the lowest holding cost for our fleet, at the same time meeting rental requirements

12
Q

What is car sales

A

Sell the most cars, to the most people, for the most money

13
Q

What is rental training

A

Assist with the growing of rental through marketing support and educate in most efficient ways to operate fleet

14
Q

What are remarketing judged on

A

Fleet sales

Individual sales performance

Wash outs

Aged inventory

Disposition

Delete speed

15
Q

What is fleet sales

A

The number of cars sold by SC remarketing, divided by the number of cars sold that were deleted in SC

(Over 100% fleet sales indicates demand exceeds supply in market)

16
Q

What is a wash out

A

A measure of holding cost of each vehicle sold from our fleet

17
Q

What is aged inventory

A

Cars not sold within 30 days of deletion

18
Q

What is disposition

A

Groups are compared on the time between deletion of the vehicle and the date sold

19
Q

What is delete speed

A

The time it takes between the car being activated for deletion to the time it is processed as a delete and becomes used as car stock

(What is your branches delete speed FYTD and last month)

20
Q

What can you look to do when you get promoted to help remarketing from your branch

A

Increase delete speed

Maintain car condition

Perform preventative maintenance on fleet

21
Q

How can delete speed help remarketing at your branch

A

A. Kee branch delete speed to an average of 5 days or less

B. Make sure all employees know how the branch is performing monthly, and have a customer centric plan

C. The quicker the delete speed the stronger is the average sale of the vehicle

22
Q

How can car condition at your branch help remarketing

A

A. Keeping cars in rental ready condition throughout their life increases deletion speed

23
Q

How can maintenance of fleet at your branch help remarketing

A

A. Becomes more important over time as we keep more varied age of vehicles in fleet

B. We must rent roadworthy cars to our customers to protect our brand, and sell cars with a balance of manufacturers warranty to achieve the best sales price

C. A car with no service history is worth approximately 500 pounds less when we are selling it