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Flashcards in Recent trends in B2B marketing Deck (2)
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1
Q

Strategic options for industrial companies from Western countries to respond to developments in global markets

A

External developments
• New competitors from emerging countries with cost advantages
• Growth in population & growth in wealth
• Globalization & political changes
• New technologies & convergence of technologies
• CO2/global warming/ environment protection
• New competitors from ICT industry with customer advantages

Traditional strategic focus
• Supplier of Advanced Premium-Products (incl. repair & maintenance

Options for strategic development

- Complex service Solutions
- (Even better) Advanced Premium-products
- No-Frills Products
2
Q

Four characteristics of Complex Service Solutions ”We need strategic changes…”

A
  1. Digital core completed by HW & services
  2. Innumerable variables driving success
  3. High level of customisation
  4. High value impact for the customer