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Flashcards in Quiz mid Deck (12)
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1
Q

steps of the DMP

A
RDIESI
Recognize a decision situation
Define the decision problem
ID alternative courses of action
Evaluate the courses of action
Select a course of action
Implement, monitor & modify
2
Q

The stages of MR

A
ESDDDCPAP
Establish the need
Specify objective and information needs
Determine design
Develop data collection procedure
Design the sample
Collect the data
Process the data
Analyse the data
Present the results
3
Q

Which type of MR feeds into which part/s of the DMP

A

ECP
Exploratory research:
Recognizing and defining the decision problem
Identifying courses of action

Conclusive research:
Evaluating courses of action
Selecting a course of action

Performance monitoring research:
Implementing

4
Q

Describe marketing

A

Systematic and objective, seeks for information

5
Q

FUnctions

A

Design
Collect
Analyze
Communicate

6
Q

Main components of the marketing system

A

Marketing mix
Behavioral Response
Situational Factors
Performance measures

7
Q

Marketing management process components

A

Decision making process
Marketing system
Information inputs

8
Q

Performance measures

A
ROI 
Cash flow
Sales
Market share
Profit
Costs
9
Q

Problems with MR

A

Time and Cost

10
Q

Not an example of a non-sampling error

A

Time and cost

11
Q

Syndicate data sources

A

Doers

12
Q

Duplication of effort is not a disadvantage of this type of organization

A

Centralized