Quantitative and Qualitative Data Flashcards

1
Q

Qualitative Data

A

Non-numerical data used in a relatively unstructured and open ended way

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2
Q

Qualitative Data Examples

A
Photos
Interviews
Poems
Art
Lyrics
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3
Q

Qualitative Data Advantages

A

Depth and detail
Openess
Simulates individual experiences
Attempts to avoid pre-judgements

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4
Q

Qualitative Data Disadvantages

A
Fewer people studied
Less easy to generalise
Difficult to systematically compare
Dependent on skills of researcher 
Bias
Time
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5
Q

Quantitative Data

A

Numerical data that’s associated with the scientific and experimental approach

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6
Q

Quantitative Data Examples

A

Census data
Market research data
Statistics

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7
Q

Quantitative Data Advantages

A
Greater number surveyed
Greater accuracy 
Can be replicated, and compared
Personal bias avoided 
Time
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8
Q

Quantitative Data Disadvantages

A

Narrower amount of data collected
Limited results, numerical rather than narrative
Pre-set answers don’t reflect feeling
Questions can have structural bias, therefore false representation
Not in depth

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