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Social Research Methods - Unin > Quantative Data > Flashcards

Flashcards in Quantative Data Deck (8)
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Concepts of building blocks of..

Theory and represent points around which the research is conducted


Measurements allow us to delineate fine differences between...

People in term of the characteristics in question.


Measurements allows to see consistency between other...

Researchers and consistency over time


Likert scale is the investigation of attitudes...

In a prominent area in survey research


Likert scale is essentially a multiple...

Indicator or multiple item measure of a set of attitudes relating to specific ideas


The goal of a likert scale is to...

Goal is to measure intensity of feelings about the area in question. Each respondent reply in each item is scored on strength of emotion.


Reliability refers to..

Consistency of a measure of a concept


Validity refers to

The issue of whether an indicator that is devised to gauge a concept really measures that concept