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Flashcards in Quality Deck (4)
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1

What is quality

It’s about meeting the needs and expectations of customers

2

Why is quality important

Markets are highly competitive
Customers are more knowledgeable and demanding
Customers are prepared to complain about poor quality
Able to share information about poor quality

3

What is quality assurance

The maintenance of a desired level of quality in a service or product, especially by means of attention to every stage of the process of delivery or production.

4

What is the kite-mark

It is a UK product and service certification mark which is run by the BSI group