Persuasion Flashcards Preview

CMN 001 > Persuasion > Flashcards

Flashcards in Persuasion Deck (4)
Loading flashcards...
1
Q

Mazlow’s hierarchy of needs

A

1) Self-actualization ((gwoth: beauty, creativity, knowledge)
2) Self-esteem (accomplishments and recognition)
3) love/belonging (social needs of love)
4) safety
5) basic/physiological need (fundamental for survival)

2
Q

Reward appeal

A

1) demonstrates to listeners how one of their needs could be met
2) satisfaction step

3
Q

Punishment appeal

A

1) demonstrates how one or mote of needs are nor being met

2) need step

4
Q

Monroe Motivated Sequence

A

1) attention
2) NEED
3) satisfaction
4) visualization
5) action