personas vs segments

Question 1

personas

Answer 1

people who are being marketing to within the segments based on their profiles.
helps determine need or state of end goal

Question 2

content marketing

Answer 2

marketing and business process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience

Question 3

buyers journey

Answer 3

awareness
consideration
decision

Question 4

marketing funnel

Answer 4

visit 
lead
MQL (marketing qualified lead)
SQL (sales qualified lead)
opportunity 
customer

Question 5

segments

Answer 5

grouping people together with similar characteristics and needs