Perception: Role of Attention Flashcards Preview

Social Psych Midterm > Perception: Role of Attention > Flashcards

Flashcards in Perception: Role of Attention Deck (3)
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1

Contextual Novelty

We are drawn to contextually novel stimuli

We tend to quickly form opinions regarding such stimuli
•E.g. we tend to quickly form opinions of members of a novel group...

Things that are unusual in a context are more salient, grab our attention
e.g. in a nurses lounge and there is only one male nurse, then gender is salient aspect noticed

2

Negativity Effect/Bias

We are more drawn to, and can more easily recall, negative aspects of a situation
• In our minds, negative weighs more than positive

3

Status Cues

Evolutionary basis

We are very aware of traditional status cues, even across genders

Towards males: the most physically dominant has the highest status

Towards females: the most attractive has higher status